The Rights of French Rugby, A Trading Twists

The Top 14 Rugby, ie the championship of France, already claimed the title of best world championship discipline in sport. It is now also officially the most expensive.

By signing a new contract for the next 5 seasons with its historic partner Canal +, the National Rugby League has more than doubled its television revenue. Instead of € 31.7 million so far, each season now report to the League of € 71 million on average.

Oyonnax's fly-half Benjamin Urdapilleta (C) vies with Bayonne's second row Dewald Senechal (R) and flanker Julien Puriccelli (L) during the French Top rugby union match Aviron Bayonnais vs US Oyonnax-Rugby on August 17,2013 at the Jean Dauger stadium in Bayonne, southwestern France.  AFP PHOTO / GAIZKA IROZ

It is still far from what relates League 1 football, almost 10 times less in fact and this is not quite what was expected some presidents of the most prominent championship which had raised the amount of clubs 100 million euros a year, or a little more in their wildest dreams. It is nevertheless a very nice tumble and it actually puts the French league at the top of the global hierarchy of Television rights.

Oyonnax Valued More Than The All Blacks

For example, for every season of the Super XV, the provincial championship in the southern hemisphere, but also for the Four Nations tournament, the annual tournament of nations in the southern hemisphere since the two competitions are sold in block, broadcasters are paying between 60 and 65 million euros. Clearly, this means that now, Stade Toulousain and the U.S. Oyonnax worth more than the Bulls in Pretoria and the All Blacks in New Zealand, yet world champions.

To get there, there was a complicated negotiation. The National Rugby League was dissatisfied with his previous contract with Canal +, negotiated at a time when the French pay channel was only on the market. Since then, a new player entered the game It is of Qataris BeIN Sports, Al Jazeera emanation.

Vital For Canal +

With its almost infinite financial area BeIN Sports has really hurt Canal + by buying much of the broadcasting rights to Ligue 1 and Champions League football, but also the NBA, the North American Championship basketball. Alerted by this flood of hard cash, the National Rugby League has relaunched a tender with the intention of ensuring competition.

Therefore, rugby became vital for Canal +, for not doing more to siphon subscribers. The encrypted string even brought an action against this tender. It is thus that a few days ago the league interrupt the process? before announcing his new exclusive contract negotiated OTC and slides with Canal +. And the Qatari channel has lost this battle, without being able to really compete.

Qatar In The Role Of The Hare

The President of the League might say that his organization was “okay with BeIN” chain Qatar, where we practice the fine art of falconry, nevertheless served hare in this case. And even Paul Goze added, it can “Imagine there’s dissatisfaction.” Everything is how it will manifest. For now, BeIN Sports remains silent. An appeal is obviously not impossible. A few days before this incredible conclusion, the head of the chain, Youssef Al-Obaidly interviewed by our colleagues in the Figaro, did not remove.

What you need to keep in mind is that BeIN Sports is the product of an international group present in several countries and is part of the diversification strategy Qatari investments abroad. This means that BeIN Sports is expected to last and one day, the contract has been negotiated and will expire that day, Qatari leaders of the chain will have the opportunity to show they have memory.